Starting today, some customers will begin to see the new Bing Ads user interface announced last week. All customers will have the new look in the coming weeks.
The new interface design is cleaner with fewer competing colors and a bigger report canvas. The focus of the new design is to make data visualization and help customers be more efficient, said Jamie Chung a Program Manager with the Bing Ads UI team by phone last week.
Chung says the look is the result of a process recently adopted by the engineering team that starts with hearing from customers rather than designing a product first and then getting feedback second. The new interface will have areas for users to be able to communicate directly with engineers.
Feedback already incorporated into the new interface in the past weeks are a tighter header space so more data can be seen on the canvas. The left navigation bar can be minimized so more columns are visible on the screen without having to scroll.