Saturday, July 12, 2014
Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, we conducted our own test to see how accurate Google and Bing were when it came to finding movie showtimes.
For movie title searches, both Google and Bing aim to display showtimes at the top of their search results, like this when searching “Tammy” on Google:
Google released a page at google.com/advisorycouncil that is asking Google users to submit their thoughts and feedback on the Court of Justice of the European Union mandate for the Right To Be Forgotten.
The question posed by Google is:How should one person’s right to be forgotten be balanced with the public’s right to know?
Google then explains in more detail:A recent ruling by the Court of Justice of the European Union found that European law gives people the right to ask search engines like Google to remove results for queries that include their name.
Since then, we’ve received removal requests on all sorts of content: serious criminal records, embarrassing photos, instances of online bullying and name-calling, decades-old allegations, negative press stories, and more.
For each of these requests, we’re required to weigh, on a case-by-case basis, an individual’s right to be forgotten with the public’s right to know.
We want to strike this balance right. This obligation is a new and difficult challenge for us, and we’re seeking advice on the principles Google ought to apply when making decisions on individual cases. That’s why we’re convening a council of experts.
We’re just getting started, but during this process we also want to hear your input, too — this is all about your rights online, and the Internet provides an incredible forum for discussion and debate.
This is then followed by a feedback form that asks for their feedback in an open box. It also asks them if they want Google to follow up with them on this topic and if Google is allowed to publish what they’ve written.
The existing committee consists of:Prof. Luciano FloridiSylvie KauffmannLidia Kolucka-ZukFrank La RueJosé-Luis PiñarSabine Leutheusser-SchnarrenbergerPeggy ValckeJimmy WalesEric SchmidtDavid C. Drummond
For more details and to give Google your two-cents, see google.com/advisorycouncil.Related Topics: Channel: SEO
By now, you’ve probably seen (or at least heard about) Google’s recent video and new white paper about Quality Score in AdWords. In fact, when I first heard about the updated Hal Varian video, I was a bit surprised, given that Google hasn’t bothered to update it for about five years!
Friday, July 11, 2014
This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price.
In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for “Up to $30″ and a second for “Over $30″. The products in the first group are shown in order by price. Oddly, there is one outlier in the second group — the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen.
A GIF in the article shows that once a destination is located users will be able to choose directions from, presumably, any mapping-related app installed on their iPhones:Starting in iOS 8, users will be able to run a search for locations in Apple Maps and use either Apple’s own driving and walking directions, or switch directly to another app already installed on your device via a simplified menu.
It also shows users other mapping apps available for download — so it effectively becomes an app-discovery mechanism as well.
Over the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically.