SEO Wilmington NC: New Google AdWords PLA Test Groups Products By Price

SEO Wilmington NC

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Friday, July 11, 2014

New Google AdWords PLA Test Groups Products By Price

Jul 11, 2014 at 9:25am ET by Ginny Marvin

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This could get interesting. Last month, we saw Google running a test that ranked product listing ads (PLAs) by ratings and reviews in search results. Now, a new test groups and ranks products by price.

In the screenshot below, provided by CPC Strategy, PLAs are grouped in two pricing stacks — one for “Up to $30″ and a second for “Over $30″. The products in the first group are shown in order by price. Oddly, there is one outlier in the second group — the $36.95 sandal from Nordstrom is listed after two higher priced shoes from Keen.

SEO Wilmington NC