Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

NewsNews HeadlinesFeaturesSearchCap Daily NewsletterColumnsSEOOverview: What Is SEO?Video: What is SEO?SEL's Guide To SEOPeriodic Table Of SEOHow To: SEOGoogle SEOBing SEOAll SEO StoriesOur SEO EventsSEMOverview: What Is SEM?How To: Paid SearchGoogle AdWordsAdWords Best PracticesDoubleClick Search CenterBing AdsBing Ads Solution CenterAll SEM StoriesOur SEM EventsSearchSEL's Guide To GoogleSEL's Guide To BingMore Search EnginesSearch FeaturesBusiness IssuesLegal IssuesSearch & SocietyStatisticsSocialWhat is Social Media MarketingHow To: Social Media MarketingLearn More At Marketing LandLocalHow ToHow To: All CategoriesHow To: SEOHow To: SEM / Paid SearchHow To: AnalyticsHow To: Link BuildingHow To: Social Media MarketingLibraryBuyer's GuidesDigital Advertising Agencies: A Buyer's GuideB2B Marketing Automation Platforms: A Buyer's GuideEnterprise Social Media Infrastructure Platforms: A Buyer's GuideEnterprise SEO Tools 2014: A Buyer's GuideEnterprise Social Media Management SoftwareEnterprise Web AnalyticsPPC Campaign Management ToolsEventsNewsletters Also on Marketing Land:Social·Display·Analytics·Email·Content·Mobile·Video·Industry·Strategy

Search In Pics: Google Cookie Tower, Android Framed & Google Whiskey Delivery

NewsNews HeadlinesFeaturesSearchCap Daily NewsletterColumnsSEOOverview: What Is SEO?Video: What is SEO?SEL's Guide To SEOPeriodic Table Of SEOHow To: SEOGoogle SEOBing SEOAll SEO StoriesOur SEO EventsSEMOverview: What Is SEM?How To: Paid SearchGoogle AdWordsAdWords Best PracticesDoubleClick Search CenterBing AdsBing Ads Solution CenterAll SEM StoriesOur SEM EventsSearchSEL's Guide To GoogleSEL's Guide To BingMore Search EnginesSearch FeaturesBusiness IssuesLegal IssuesSearch & SocietyStatisticsSocialWhat is Social Media MarketingHow To: Social Media MarketingLearn More At Marketing LandLocalHow ToHow To: All CategoriesHow To: SEOHow To: SEM / Paid SearchHow To: AnalyticsHow To: Link BuildingHow To: Social Media MarketingLibraryBuyer's GuidesDigital Advertising Agencies: A Buyer's GuideB2B Marketing Automation Platforms: A Buyer's GuideEnterprise Social Media Infrastructure Platforms: A Buyer's GuideEnterprise SEO Tools 2014: A Buyer's GuideEnterprise Social Media Management SoftwareEnterprise Web AnalyticsPPC Campaign Management ToolsEventsNewsletters Also on Marketing Land:Social·Display·Analytics·Email·Content·Mobile·Video·Industry·Strategy

Search In Pics: Google Burgers, Android Dress Up & Inflatable Android Robots

NewsNews HeadlinesFeaturesSearchCap Daily NewsletterColumnsSEOOverview: What Is SEO?Video: What is SEO?SEL's Guide To SEOPeriodic Table Of SEOHow To: SEOGoogle SEOBing SEOAll SEO StoriesOur SEO EventsSEMOverview: What Is SEM?How To: Paid SearchGoogle AdWordsAdWords Best PracticesDoubleClick Search CenterBing AdsBing Ads Solution CenterAll SEM StoriesOur SEM EventsSearchSEL's Guide To GoogleSEL's Guide To BingMore Search EnginesSearch FeaturesBusiness IssuesLegal IssuesSearch & SocietyStatisticsSocialWhat is Social Media MarketingHow To: Social Media MarketingLearn More At Marketing LandLocalHow ToHow To: All CategoriesHow To: SEOHow To: SEM / Paid SearchHow To: AnalyticsHow To: Link BuildingHow To: Social Media MarketingLibraryBuyer's GuidesDigital Advertising Agencies: A Buyer's GuideB2B Marketing Automation Platforms: A Buyer's GuideEnterprise Social Media Infrastructure Platforms: A Buyer's GuideEnterprise SEO Tools 2014: A Buyer's GuideEnterprise Social Media Management SoftwareEnterprise Web AnalyticsPPC Campaign Management ToolsEventsNewsletters Also on Marketing Land:Social·Display·Analytics·Email·Content·Mobile·Video·Industry·Strategy

SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps

NewsNews HeadlinesFeaturesSearchCap Daily NewsletterColumnsSEOOverview: What Is SEO?Video: What is SEO?SEL's Guide To SEOPeriodic Table Of SEOHow To: SEOGoogle SEOBing SEOAll SEO StoriesOur SEO EventsSEMOverview: What Is SEM?How To: Paid SearchGoogle AdWordsAdWords Best PracticesBing AdsBing Ads Solution CenterAll SEM StoriesOur SEM EventsSearchSEL's Guide To GoogleSEL's Guide To BingMore Search EnginesSearch FeaturesBusiness IssuesLegal IssuesSearch & SocietyStatisticsSocialWhat is Social Media MarketingHow To: Social Media MarketingLearn More At Marketing LandLocalHow ToHow To: All CategoriesHow To: SEOHow To: SEM / Paid SearchHow To: AnalyticsHow To: Link BuildingHow To: Social Media MarketingLibraryBuyer's GuidesDigital Advertising Agencies: A Buyer's GuideB2B Marketing Automation Platforms: A Buyer's GuideEnterprise Social Media Infrastructure Platforms: A Buyer's GuideEnterprise SEO Tools 2014: A Buyer's GuideEnterprise Social Media Management SoftwareEnterprise Web AnalyticsPPC Campaign Management ToolsEventsNewsletters Also on Marketing Land:Social·Display·Analytics·Email·Content·Mobile·Video·Industry·Strategy

Top 10 Tips For Local Search Success

Jun 23, 2014 at 11:00am ET by Wesley Young

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Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemingly flattened the reach of each advertising channel.

Business owners see all the different ways that consumers are seeking out, discovering and considering local businesses, and they don’t know where to start.

eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again

Jun 23, 2014 at 11:56am ET by Ginny Marvin

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By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets repeating the findings.

Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year at face value. Those familiar with eBay’s paid search efforts (i.e., “Bid on Cancer now”) have taken the study with a grain of salt, if not discounted it outright.

The problem isn’t with the research or testing, it’s the fact that the study relies on eBay’s paid search campaigns and then proceeds to extrapolate the findings to the effectiveness of paid search for large brands in general– as if eBay’s paid search results are a proxy for all major brands.

A look at the historical ad archive in SEMRush provides a sampling of the types of keywords eBay’s ads were showing on and the Dynamic Keyword Insertion at work in both the ad headlines and ad copy in 2012, when the study took place. (Note that SEMRush displays archived ads the way they would appear today with the yellow “Ad” icon.)

These ads below — for Winning Lotto Numbers, Scanners Police, Pink Roses In A Vase and Base Ball Babe Ruth — are from the January 2012 archive.